The social media is a very interesting place that has opened up lots of opportunities that were unavailable a couple of years ago. Some positions like social influencers were unheard off in the past but now there are millions of them who help people reach new markets. Brand ambassadors have also not been left behind as they mark their space online. Instagram attracts these breed of people due to its ease of use. If you are using Instagram for business, then you have to balance between management and work. You can only achieve this through automation. The following are some mistakes to avoid when you automate your Instagram operations
Inconsistency on posting
The frequency with which you post on Instagram matters if you want to convert followers into buyers. You can post once in a day or even three times a week but just ensure that you have a plan. A good plan will guide you on what to post and when to do it. The plan will enable you to balance both marketing and informative posts. You can post early in the morning or in the evening depending on the type of people that you are targeting. Check out some few brands on your industry to get a rough idea on the type of the content that sells.
Failure to choose the right tool
There are different types of tools that come with varying features. There are those that are good for likes while others work best when it comes to hashtag research. You have to decide what you want to achieve before you go looking for an automation tool. It is worth checking Best Instagram Bot – Reviews & Buyers Guide (2018) – TrustAdvisor if you want to land on the best service. You have to understand what a bot does and your role as well.
Even if you invest in the best bot, poor quality content will never attract people to your account. We live in a world where smartphones can capture some amazing moments that are worth sharing. If you do not share quality graphics, your followers will definitely shift their focus to your competitors. Come up with a theme that can make your profile unique and identifiable from far. Use the various photo editing tools on the platform as well to make your graphics stand out. Hiring a professional photographer is also worth it to get the best shots.