To build an audience for your cooking blog, it may seem like you have to play by a different set of rules than, say, a parenting or tech blog. The categories are much different, so they could not possibly operate on a different set of principles, right? (You likely know where this is going.) Wrong!
At day’s end, be it a cooking blog or any other type, you need one thing going heavily in your favor — quality linkbuilding. When creating a cooking blog, you have to keep backlinks in mind. And while you may be an expert at your subject matter, you have to take special care not to turn into a novice when it comes to spreading the word.
A novice will chase the “easy way out” and resort to spam in an effort to grow their blogs quickly. This mindset can make you susceptible to every black-hat huckster online promising the world but getting you blacklisted with Google through their processes.
Luckily, there is a way to avoid the lure of faulty marketing tactics. It begins and ends with you. To help you build the highest quality links for your cooking blog, cookingwithnoah.com would like to share some tips.
Focus your cooking blog on what makes you unique.
Do not lose sight of why you’re doing what you’re doing. Yes, you may want to turn your cooking website into a full-time income generator, but if you let the cart before the horse, you’ll end up resenting what you’re doing.
All that is to say, focus first on what you love. Create something unique that feeds your passion; then worry about the next step. If you focus too soon on marketing, you’ll only end up creating something generic and forgettable.
See opportunities where others see problems.
Hollywood has been bent out of shape for years over the illegal downloading of its intellectual property. It’s understandable. You spend millions of dollars on a product that’s supposed to support hundreds of jobs, and someone comes along to “steal” it by posting it to a torrrent website.
However, not everyone agrees on whether the theft of intellectual property is damaging. In fact, HBO famously downplayed the impact piracy had on its Game of Thrones television series, which, at one point, was the most illegally downloaded television show/movie in the world.
An HBO executive even claimed the high degree of theft helped build awareness and enthusiasm for the paid product. He looked at the “problem” as an “opportunity,” and that’s what you should do whenever you run into a potential issue.
Example: you have a lot of great recipes and images that you painstakingly created for your cooking blog. Suddenly those show up on another blog without any credit. What do you do? A) Send a nasty email to the individual for stealing your stuff?; or B) Try the diplomatic approach, thanking them for liking your photo/recipe so much and then requesting a credit and a backlink … maybe even a content collaboration opportunity?
While it may feel good to take out your frustrations on someone who has wronged you, approach B could be a more fruitful alternative. After all, most people are just trying to populate content, and they would rather do it “above board.” By opening the lines of communication and respect, your “thief” could turn into your best linkbuilding ally.
As you work to build your cooking blog, keep your eyes and your efforts on the reason you’re doing what you’re doing in the first place. Then, look for opportunities in every interaction and, yes, every problem that you may encounter. Now it’s your turn. What have you done in the last two weeks to establish quality backlink opportunities for your cooking blog? What problems are you having? How can you work those to your advantage?